Blue Rock Tree Care ("Company," "we," "us," or "our") is committed to protecting the privacy of visitors to our website at bluerocktree.com (the "Website"). This Privacy Policy explains what information we collect, how we use it, how we protect it, and your rights regarding that information.

By using the Website, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this policy, please do not use the Website. This policy should be read in conjunction with our Terms of Service.

1. Information We Collect

We collect only the information that you voluntarily provide to us through forms on our Website. We do not collect information passively, use tracking cookies for advertising, or purchase data from third parties.

a. Estimate Request Form

When you submit a request for a free estimate through our Website, we collect the following information:

Full name
Email address
Phone number
Service type requested
Property type (residential or commercial) — optional
Property address — optional
Project description or message — optional

b. Contact Form

When you submit a general inquiry through our contact page, we collect the following information:

Full name
Email address
Phone number
Inquiry type
Message content

c. Information We Do Not Collect

We do not collect, store, or process:

Payment or financial information (credit cards, bank accounts)
Social Security numbers or government-issued identification
Precise geolocation data (we do not track your device location)
Information from minors — our Website is not directed at individuals under the age of 18, and we do not knowingly collect personal information from minors

2. How We Use Your Information

The personal information you provide is used solely for the following purposes:

Responding to your inquiries: We use your name, email, and phone number to contact you regarding your estimate request or general inquiry.
Providing estimates: We use service type, property details, and project descriptions to prepare an accurate estimate for the services you have requested.
Communicating about services: We may follow up with you regarding the status of your inquiry, to schedule an on-site assessment, or to provide the requested estimate.

We do not use your information for:

Marketing emails, newsletters, or promotional campaigns
Targeted advertising or behavioral profiling
Automated decision-making or profiling
Any purpose unrelated to your specific inquiry or estimate request

3. How We Share Your Information

We do not sell, rent, trade, or otherwise disclose your personal information to third parties for their own marketing or commercial purposes. Your information may be shared only in the following limited circumstances:

Email delivery service: We use Resend (resend.com), a third-party email delivery service, to transmit form submissions from the Website to our business email. Resend processes your information solely for the purpose of delivering the email and is bound by its own privacy policy and data processing obligations. We do not store your form data in any database — it is transmitted via email only.
Legal requirements: We may disclose your information if required to do so by law, court order, subpoena, or other legal process, or if we believe in good faith that such disclosure is necessary to: (a) comply with applicable law; (b) protect and defend our rights or property; (c) prevent fraud or other illegal activity; or (d) protect the personal safety of users or the public.
Business transfers: In the event of a merger, acquisition, reorganization, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via prominent notice on the Website of any change in ownership or use of your personal information.

4. Data Storage and Security

We take the security of your personal information seriously and implement reasonable administrative, technical, and physical safeguards to protect it. These measures include:

No persistent database storage: Form submissions are transmitted directly to our business email via an encrypted connection and are not stored in a website database or server-side data store.
Encrypted transmission: All data submitted through our Website is transmitted over HTTPS (TLS/SSL encrypted connections).
Rate limiting: Our forms implement rate limiting to prevent abuse and protect against automated submissions.
Input validation and sanitization: All form inputs are validated and sanitized on the server side to protect against malicious submissions.

While we strive to use commercially reasonable means to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee the absolute security of your information.

5. Data Retention

Since form submissions are delivered to our business email and are not stored in a separate database, your personal information is retained within our email system for as long as necessary to respond to your inquiry and provide the requested services. We may retain correspondence for our business records in accordance with applicable record-keeping requirements.

If you would like us to delete your information from our email records, please contact us using the information provided at the bottom of this policy, and we will make commercially reasonable efforts to fulfill your request.

6. Cookies and Tracking Technologies

Our Website does not use cookies for advertising, analytics tracking, or user profiling. We do not use third-party analytics services such as Google Analytics. We do not serve targeted advertisements or use retargeting pixels.

Our hosting provider (Cloudflare) may use essential, strictly necessary cookies for the operation and security of the Website (such as bot detection and DDoS protection). These cookies are not used to track or identify individual users and are governed by Cloudflare's Privacy Policy.

7. Third-Party Links

Our Website may contain links to third-party websites, including social media platforms (Facebook, Instagram) and review platforms (Google). These third-party websites have their own privacy policies, and we are not responsible for their content or practices. We encourage you to review the privacy policies of any third-party website you visit through links on our Website.

8. Your Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information, including:

Right to access: You may request a copy of the personal information we hold about you.
Right to correction: You may request that we correct any inaccurate or incomplete personal information.
Right to deletion: You may request that we delete the personal information we hold about you, subject to any legal obligations that require us to retain it.
Right to withdraw consent: If you have previously provided consent for a specific use of your information, you may withdraw that consent at any time.

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

9. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information we collect and how it is used, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information.

To make a request under the CCPA/CPRA, please contact us using the information below. We will verify your identity before processing your request.

10. Children's Privacy

Our Website is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information promptly. If you believe a child under 13 has provided us with personal information, please contact us immediately.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically. Your continued use of the Website after any changes constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

Phone: 302-408-0626
Email: bluerock@bluerocktree.com
Address: Wilmington, DE